SIMILARWEB & SIMILARSITES PRIVACY POLICY

[Last Modified: 28 August, 2016]

SimilarWeb Ltd. (“Company” or “we”, “us”, “our”) greatly respects your privacy, which is why we make every effort to provide a product and service that live up to the highest of user privacy standards. Please read this Privacy Policy carefully, so that you understand the practices and guidelines we follow in the collection, use and share of your data, your rights in connection therewith, and related information.

This Privacy Policy is an integrated part of the Company's Terms of Service (available here) (“Terms of Service”) and is a legally binding agreement between the you and the Company. The Privacy Policy and Terms of Service shall be binding upon any user using or attempting to use our unique browser extension developed and owned solely by Company (“Product(s)”), including any portion thereof. Definitions herein shall have the same meaning as defined in the Terms of Service.

We reserve the right to periodically amend or revise the Privacy Policy at our sole discretion, as we update it to better reflect proper data privacy rules and practices, and to accommodate changes made in our products and services. Such changes and updated will be effective immediately upon the display of the revised Privacy Policy, thus, we encourage you to check this Privacy Policy regularly for updates, so that you are fully informed of how your data is collected and used by Company and your related rights. The last revision date will be reflected in the "Last Modified" heading. Your continued use of the Product and Service, following the display of such amendments constitutes your acknowledgement and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments. In the event of material changes that will affect you use of the Product or the data collection by us, we will make best efforts to provide you with notifications through the Product or by email.

1. SCOPE

This Privacy Policy applies to all of the Product, software, services, information, tools, features and functionality offered by the Company and detailed in our Terms of Service (collectively, "Service") and covers how data that we collect, receive or share is treated. If you have any questions about this Privacy Policy, please feel free to contact us at: support@similarweb.com.

2. USER CONSENT

By using our Products, all users consent to this Privacy Policy and to the collection, usage, transfer, disclosure and processing of their data as described herein. If you do not consent to the terms of this Privacy Policy, please do not use Product. We will not use or share your information with anyone except as described in this Privacy Policy or if we otherwise have your consent.

ANY USE OR CONTINUED USE OF THE PRODUCT OR SERVICE CONSTITUTES YOUR AGREEMENT AND CONSENT TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THESE TERMS, PLEASE DO NOT ACCESS, DOWNLOAD OR USE THE PRODUCT OR SERVICE.

3. COLLECTED INFORMATION

3.1 Non-Personal Information

During the use of the Product we may collect aggregated, non-identifying information regarding your use of the product and online browsing behavior, as follows:

Technical Information: we collect technical and statistic data which includes the time and date stamp, language preference, type of device you are using, Operating System and browser you use (including the version and the default browser);

Browsing Usage: we collect aggregated browsing data which includes, visited and referred URLs, browsing clickstream data, webpages you accessed and the Browser Identifier;

General Location data: while you install and use the Product we collect the GEO location and your IP address. This information is aggregated and is not used for profiling purposes;

3.2 Personal Information

We endeavor not to collect from you any personally identifiable information (“PII”). To the extent any PII is inadvertently collected from you or voluntarily provided by you (i.e., form contacting us) or to the extent any data collected by you is deemed to be PII in any applicable jurisdiction, we comply and continue to comply with all applicable laws, rules and regulations in the handling, storage, and disposition of such PII, as applicable.

4. USE OF YOUR DATA

In order to provide you with our services and information regarding the rates, ranks, similarity and popularity of the sites you browse we use the data collected analyze it and provide you insights about the online digital world, all as detailed in the Terms of Service.

We also use Non-Personal Information, aggregated information or statistics regarding user browsing behavior as a measure of interest in, and use of the Product such as overall patterns or demographic reports, which do not describe or identify any individual user. In addition, this information may be used to enhance and maintain the user experience.

5. SHARING DATA

We do not share or transfer any PII collected or received from you. We may share the Non-Personal Identifying Information in the following events:

1) Law Requirement- we will share your information solely to the extent needed to comply with any applicable law, regulation, legal process or governmental request;

2) Policy Enforcement- we will share your information, solely to the extent needed to enforce our policies (including our policies and agreements) including investigations of potential violations thereof or to detect, prevent, or take action regarding illegal activities;

3) Third Party Rights- we will share your information, solely to the extent needed to prevent harm to the rights, property or safety of the Company, our users, yourself or any third party or for the purpose of collaborating with law enforcement agencies or in case we find it necessary in order to enforce intellectual property or other legal rights.

4) Corporate Transaction- in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale) we may share or transfer user data our affiliated companies or acquiring company will assume the rights and obligations as described in this Privacy Policy.

5) Traffic Data: We reserve the right to use, disclose or transfer (for business purpose or otherwise) aggregated and anonymous information ("Traffic Data") to third parties, including, inter alia, business partners, affiliates and consultants, for purposes including without limitation, web traffic research and analytics. This information may be collected and analyzed by the Company and transferred in a combined, collectively and aggregated manner (i.e., your information is immediately aggregated with other users) to third parties.

6. USE BY CHILDREN

We do not offer our Products or any of our services for use by children. We do not knowingly collect information from or about children without parental consent. If you are under 18, you must obtain parental consent prior to using Products.

7. INFORMATION SECURITY

We strive to maintain the reliability, accuracy, completeness and currency of data that we collect and to protect the privacy and security of our users. Your data will be instantly aggregated with information of other users and be anonymized. We have physical, electronic, and procedural security measures and safeguards to reasonably protect data. Our servers and our databases are protected by industry standard security technology, such as industry standard firewalls and password protection.

8. ACCESSING OR DELETING DATA

We review our data collection, storage and processing practices to ensure that we only collect, store and process the data needed to provide or improve our Services and for the purposes set forth in this Privacy Policy. Except as required by applicable laws, nothing in this policy is interpreted as an obligation to store information, and we may, at our own discretion, delete or avoid from recording and storing any and all information.

If you provide us with PII (e.g., by sending us an email, contacting us or registering to our newsletter, if applicable) and you wish to delete such PII from our database, please contact us at: support@similarweb.com. We do not charge a fee for complying with a correction or deletion request.

9. DATA PROCESSED IN THE UNITED STATES

When you make use of Product from outside the United States, please be aware that the data collected is being transferred to, stored and processed in the United States where our servers are located and our central database is operated. BY USING OUR PRODUCT, YOU HEREBY CONSENT TO THE TRANSFER OF YOUR DATA TO THE UNITED STATES AND ITS COLLECTION, STORAGE AND USE AS DESCRIBED IN THIS PRIVACY POLICY.

10. CONTACT US

Company Name: SimilarWeb Ltd.

Address: 23 Menachem Begin, Tel Aviv, 6618356, Israel. P.O.BOX 37

Email: support@similarweb.com